AI Insights · Timothy · July 2021
Top 5 Horror Games on Android in Europe: Q2 2021 Performance
Discover the performance trends of the top horror games on Android in Europe during Q2 2021, with insights from Sensor Tower.
In the second quarter of 2021, the top-performing horror games on the Android platform in Europe showcased varied trends in downloads, revenue, and active user engagement, as per data from Sensor Tower.
Identity V from NetEase Games experienced a fluctuating revenue trend, peaking at approximately $48K in the week of May 31. The app's weekly downloads started at nearly 10K but saw a decline to around 4.3K by the end of June. Despite this, the app maintained a substantial user base, with active users fluctuating between 92K and 107K throughout the quarter.
Hello Neighbor by tinyBuild saw a significant surge in downloads, reaching a high of over 307K in the week of April 12 before tapering off to about 83K by the end of June. Revenue followed a similar pattern, starting at $6.6K and peaking at $10.4K in early April, then gradually decreasing. The weekly active user count mirrored these trends, starting at 691K and falling to 404K by the end of the quarter.
The Sign - Interactive Horror from SponsorAds GmbH & Co.KG demonstrated a steady increase in both revenue and downloads after its release in May. Revenue rose to approximately $6.7K by the end of June, with downloads peaking at 10.3K in mid-May. The app's active user base grew from 9.7K to over 11K by the quarter's end.
Dead by Daylight Mobile, developed by Behaviour Interactive, exhibited stable download numbers, with a slight increase towards the end of June, reaching around 10.5K. Revenue showed a temporary spike in early May at about $6.9K but generally hovered around $4K to $5K. Active users remained steady, with a slight dip mid-quarter, ranging between 37K and 43K.
Very Little Nightmares by BANDAI NAMCO Entertainment Europe showed a declining trend in all metrics. Revenue began at $5.6K but dropped to just over $1.1K by the end of June. Downloads also fell significantly, starting at 2K and decreasing to just 250. Sensor Tower's insights reveal that active user data was not available for this title, but the overall trend suggests diminished user engagement.
These insights into the top horror games on Android in Europe for Q2 2021 highlight the diverse performance trends across different titles. For further details and in-depth analysis, more data can be found on Sensor Tower's platform.